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Max Mara

Calle de Serrano
2011 / EUROPE / RETAIL / SKIN

Madrid: Max Mara’s first flagship store in Spain.

SKIN
The windows and doors – in painted iron covered with glazed and burnished brass – cover a length of 10 meters, with windows over 5 meters high. The installation of the glass, therefore, required the use of special equipment. At the centre there is an automated sliding door, the fixed part characterised by the presence of the Max Mara logo in luminous LED lights.
Everything custom designed and made to order.

HEART
The embellishments were made with two different types of wood – bark and ash - combined with two different metals: stainless and brushed steel, as well as burnished copper.
The bark is a timber from aged beams, which are cut into large strips and laid with a "plank effect". This was used in the construction of a wall with glass panel insertions and platinum profiles.
The ash is brushed oak, painted to give it a worn patina. It is used together with retro-painted glass and glued onto some walls.
The internal walls of the changing rooms are covered with fabric to give it a "curtain" effect while also utilising natural rattan for internal partitions; fixed on two sliding rails to allow mobility.
The staircase features an iron frame with glass parapets with stringers in a burnished brass finish, similar to the windows and doors, and treads and risers made of ash.