Opened in the Morocco Mall by the Prada Group, it is the first Miu Miu flagship store in Morocco.
The store, situated on a single level, is enclosed by a glass facade that reaches 6 meters high, behind which a backlit curtain of perforated sheet metal protects the interior of the store.
The interior, intimate and sensual, consists of large lounge rooms furnished with sofas and armchairs upholstered in damask. The floors are covered with soft beige carpet. Shoes, bags and accessories are displayed in small â€˜safety deposit boxesâ€™ with a gold metal finish. The clothing collections are enhanced by large mirrored recesses carved into the lush brocade curtains, and clothing racks in polished brass.
The rich architecture gives the setting a mood of freedom and intimacy that harmonises with the character of the brand: sensual, modern, and at times provocative; aimed at a sophisticated and international clientele.