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Miu Miu

Morocco Mall, Casablanca
2012 / AFRICA / RETAIL / SKIN

Opened in the Morocco Mall by the Prada Group, it is the first Miu Miu flagship store in Morocco.

SKIN
The store, situated on a single level, is enclosed by a glass facade that reaches 6 meters high, behind which a backlit curtain of perforated sheet metal protects the interior of the store.

HEART
The interior, intimate and sensual, consists of large lounge rooms furnished with sofas and armchairs upholstered in damask. The floors are covered with soft beige carpet. Shoes, bags and accessories are displayed in small ‘safety deposit boxes’ with a gold metal finish. The clothing collections are enhanced by large mirrored recesses carved into the lush brocade curtains, and clothing racks in polished brass.

 

CONCEPT
The rich architecture gives the setting a mood of freedom and intimacy that harmonises with the character of the brand: sensual, modern, and at times provocative; aimed at a sophisticated and international clientele.